Power Root and its range branded canned and premixed powder drinks has become one of the most successful and recognisable local brands within a short span of 7 years. Power Root’s brands include: Ali Café and Perl Café –canned coffee and premixed instant coffee powder infused with Tongkat Ali and Kacip Fatimah extracts respectively; Power Root – a range of flavoured energy drinks with Tongkat Ali extract; Alitéa – premixed instant tea powder with Tongkat Ali extract; Oligo Café – premixed instant coffee powder with Oligofructose; and Nnergy – a carbonated energy drink with added vitamins.
Power Root’s commitment towards its brand promise is epitomised by its co-sponsorship of the 2006 World Cup live Malaysia telecast and on the local front, the hugely popular Jom Heboh! events. Power Root further pioneered the use of local brand ambassadors as part of its plan to enhance its relationship with consumers.
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